The Athlete Watch ("The Athlete Watch") is committed to safeguarding your privacy on our website located at The Athlete Watch's Privacy Policy does not apply to products or services provided, or information obtained, other than through the website. Please read this policy to understand how we will treat your information. We may change this policy from time to time so please check back often. If we significantly change our collection, use, or disclosure practices, we will try to send you a notice via e-mail if you have provided us with an e-mail address. Please keep in mind that some of the services mentioned specifically in this policy may not be available on the site at this time. If you have questions concerning this policy, please contact This Privacy Policy is effective as of May 8, 2011.

What information does The Athlete Watch collect from me?

The Athlete Watch collects information in several ways. For example, we collect some personal information when you fill out our questionnaire. This includes name, email address, high school, graduation year, parent/guardian name, address and email address, age, height, weight and sports interests ("Registration Information"). After your account is created, you fill out a profile that includes detailed information about your athletic and educational experiences and goals, your high school and club teams and coaches (including their contact information), your GPA, class rank, graduating class, SAT and ACT scores, counselor (including their contact information), photograph, interests, etc. ("Profile Information"). Once you register, you are no longer anonymous to us and are able to take full advantage of the website and our services. In addition to registration, we may ask you for information at other times, such as when you report a problem with our site or services, or contact The Athlete Watch via the corporate e-mail address. If you contact The Athlete Watch, we may keep a record of that correspondence.

If you believe that any inaccurate or inappropriate information has been obtained or provided to others through your use of this website, you should contact a representative of The Athlete Watch at

What are cookies and how does The Athlete Watch use them?

As part of offering and providing customizable and personalized services, many websites use cookies to store and sometimes track information about you. A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer's hard drive. We use cookies to allow faster and easier access to your account information, monitor traffic on the site and measure traffic patterns to improve the website. The Athlete Watch Web pages may in the future contain electronic images known as Web beacons (sometimes called clear giffs or Web bugs) or other advanced technologies that are useful in the provision of services to you. We may use such devices to make sure that you follow our terms and conditions of use and any rules for any promotions on the site.

How does The Athlete Watch use the information?

Our main goal in collecting information is to improve the site and provide you with the best possible experience on the site. For example, by using the information we collect, we can provide you with an easy to use and readily available forum to market your athletic abilities to colleges and universities. We will also use your personal information to notify you of other products or services available from The Athlete Watch and our affiliates.

Registration Information. Except as provided in this Privacy Policy, only The Athlete Watch and our affiliates and service providers will have access to your Registration Information unless it is also Profile Information. We also may do research on our users' demographics and behavior based on the information you provide when you register, information from your activity on the site, information from our server log files or from surveys. We may compile, analyze or sell this information on an aggregated basis, which does not include information identifying individual users. We also may share this data with business partners or other third parties.

Profile Information. After we receive your profile questionnaire under "Create New Account" and you and your parent confirm by email your intent to use the website the Profile Information is displayed on The Athlete Watch website for all to see. In order to attract the largest number of interested college coaches, we make the website experience as simple as possible for them to use. We do not require passwords or registration for coaches (or anyone else) to see your profile information. That means that your profile information will be available to anyone using the internet. IF YOU ARE NOT COMFORTABLE WITH YOUR INFORMATION BEING POSTED ON THE INTERNET, DO NOT SUBMIT THE INFORMATION. We do require coaches to email us to obtain your contact information or that of your parents, coaches or counselors.

Who is collecting information?

When you are on a The Athlete Watch site and are asked for personal information, you are sharing that information with The Athlete Watch and our affiliates and service providers. If personal data is to be collected and/or maintained by any The Athlete Watch other than The Athlete Watch or its affiliates, we will try to notify you on the website or in an updated version of this Privacy Policy. If you do not want your data to be shared, you can choose not to allow the transfer by not using that particular service.

Other websites to which we link may collect personally identifiable information about you when you visit those sites. The information practices of other websites linked to our websites are not covered by this Privacy Policy.

With whom does The Athlete Watch share my information?

Other than your Profile Information, we will not disclose any of your personally identifiable information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described below. These are some of the ways that your information may be disclosed:


Performance Videos: We believe that in order to effectively promote an athlete on the internet, the athlete should have a video highlight reel and/or a skills video posted on TheAthleteWatch. We have partnered with Michael Johnson Performance Center ("MJP") to provide highlight reel and skills video production services. We provide your contact information to MJP and they will contact you regarding video packages and other related services.

Data in the Aggregate: We may disclose “blinded” aggregated data and user statistics to prospective partners and other third parties. Blinded data is data which does not identify an individual person.

Other: We also may disclose your information in special cases. For example, when we believe that we must disclose information to identify, contact or bring legal action against someone who may be violating our Terms and Conditions of Use, or may be causing injury to or interference with our rights or property, other website users or customers, or anyone else that may be harmed by such activities. We may disclose or access account information when we believe in good faith that the law requires it and for administrative and other purposes that we deem necessary to maintain, service and improve our products and services.

We occasionally hire other companies to provide limited services on our behalf, including packaging, delivering or mailing, answering customer questions about products or services, sending postal mail, providing investor information and processing data. We will only provide those companies the information they need to deliver the service, and they are contractually prohibited from using that information for any other reason.

As we continue to develop our business, we may buy or sell businesses or assets. In such transactions, confidential customer information generally is one of the transferred business assets. In the event of a transaction involving the sale of some or all of The Athlete Watch’s businesses, customer and site visitor information may be one of the transferred assets and may be disclosed in connection with negotiations relating to a proposed transaction. In such case, the transferred information may become subject to a different privacy policy.

How can I control my personal information?

We offer our customers choices for the collection, use and sharing of personal information. You may contact us at if you wish to view, edit or delete your personal information from our database, and we will use commercially reasonable efforts to accommodate your request.

How does The Athlete Watch protect financial-related information?

Keeping your personal financial information private is very important to us. As a matter of policy and long time business practice, we do not sell information provided by our users. Any user statistics that we may provide to prospective partners regarding financial matters are provided in the aggregate only and do not include any personally identifiable information about any individual user. We will transfer your credit card number, bank account number or other personal information to the appropriate credit card The Athlete Watch or bank in order to process any online payments.

What security precautions are in place to protect against the loss, misuse or alteration of my information?

The Athlete Watch Registration Information is password-protected so you have access to this personal information. Remember to sign out of your The Athlete Watch account and close your browser window when you have finished your work. This is to ensure that others cannot access your account by using your computer when you are away from it. Because information sent through the Internet travels from computer to computer throughout the world, when you give us information, that information may be sent electronically to servers outside of the country where you originally entered the information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Except as specifically stated, this site does not use security encryption measures. Information that you disclose by use of this site (as with any site that is non-secure), by posting a message or using e mail, potentially could be collected and used by others. This may result in unsolicited messages from third parties or use of such information by third parties for their own purposes, legal or illegal. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our services, and you do so at your own risk. Once we receive your transmission, we use commercially reasonable efforts to ensure its security on our systems.


To ensure that you will not receive recurring marketing information from us unless you choose to, we will provide you with simple instructions on each marketing email from The Athlete Watch for you to let us know that you have chosen to stop receiving such emails from us.

What else should I know about my privacy?

Please keep in mind that whenever you voluntarily disclose information online, that information is accessible to other customers and users. Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you are online.

When you or we end your customer relationship with us, we will treat the information we have about you as if you were still our customer.

Who do users contact with questions or concerns about our Privacy Policy?

If you need further assistance, please send an e-mail with your questions or comments to